"Social Stream Business"

This book presents social business knowhow and data accumulated by Media Technology Labs up to the present. Covering everything from a basic explanation of social stream business to business development strategies and actual media creation methods, it also features easy to understand commentary incorporating concrete development methods and data.

○Title: Social Stream Business: The New Rules for Business that Attracts Consumers in the Twitter, Facebook, and iPhone Era
○Price: ¥1,575 (tax included)
○Published: July 23, 2010 (Friday)
○Size: 18.6 x 13 x 2.4 cm
○Pages: 288
○ISBN: 978-4-8443-2895-7
○Sales area: Nationwide
○Sold at: Bookstores nationwide and e-commerce sites
○Author: Edited by Media Technology Labs, Recruit Co., Ltd.
○Publisher: Impress Japan Corporation

⇒ For details and to purchase, see here (Impress Japan website)


・Introduction Recruit's media transitions
・Chapter 1: Social media are greatly changing society, but what are they?
・Chapter 2: Social media have the power to attract people
・Chapter 3: How do you get people to take action?
・Chapter 4: Create a business by implementing methods for converting something into cash
・Chapter 5: Technology for building social media
・Chapter 6: Crisis management in the social media era
・Chapter 7: Device and social stream strategies for the future
・Conclusion


・Providing new kinds of enjoyment that merge social/position information and AR (Tonchidot Corporation)
・If you are going to go to the trouble of creating a business venture, make it a totally new business, all the way from 1 to 10 (COLOPL, Inc.)
・Utilizing timely topics and new function development in marketing (pixiv Inc.)